In September 2012 Karen
Patrick walked part of the Great Wall of China for Dementia Care.
Her story is related in her book 'Scaling the Dragon's Back' which is available from Amazon for Kindle, Barnes and Noble for Nook, on Kobo and on all other formats from theendlessbookcase.co.uk
Her book is sold in support of Dementia Care.
Having recently had my first e-book published I was very interested to read Ron Knights blog. Particularly as so many friends and colleagues ask me when the paperback will be available! Particularly my elderly relatives and mums friends who of course do not have a Kindle or a Nook. See Ron's blog below.
'Scaling the Dragon's Back' sold in aid of dementia care is available at:
Amazon for Kindle at http://clicks.aweber.com/y/ct/
Barnes and Noble for Nook http://www.barnesandnoble.com/
All other ebook formats from http://theendlessbookcase.com/ebooks/scaling-the-dragons-back/
also see at#beezeebooks
Most authors believe that eBooks is the new preference for readers, but take a look at these statistics. (Source: Wall Street Journal)
6% of people read only eBooks.
15% of people read more eBooks than printed books.
16% of people read more printed books than eBooks.
17% of people read the same amount of eBooks and printed books.
46% of people read only printed books.
Keep in mind the reason eBooks are popular is because of the low cost to make and easy distribution channels, which is an advantage for authors and publishers. However, 79% of readers still use printed books.
If you’re not receiving a high return on your eBook sales, it has nothing to do with your story or your marketing efforts. The simple fact is, readers still prefer printed books. So the logical solution to marketing eBooks is stop publishing eBooks and get back to publishing printed books. How can you market to an audience that only uses your product 6% of the time?
Think about it another way. If you were at an event with 100 authors and you were the only one selling printed books, there’s a 46% chance that people would purchase your books simply because it wasn’t an eBook. Here’s something else to consider. If every author is trending towards eBooks, then you can be setting a new trend by selling printed books. This is the perfect time for you to be unique and standout by giving readers what they want the most.
The publishing world has attempted to convince readers that purchasing a $2.99 eBook is better than buying a printed book for $7.99. However, they neglected to inform readers that you need to spend about $139 to $499 on an eReader device. Here’s the bottom line. Printing costs more for publishers and authors, but it’s what readers prefer. You might argue, “Well, eBooks are on the rise by 200%.” That just tells me that millions of people are giving eBooks a try, but the fact remains that readers want printed books.
Printed Book Ideas
~ Keep your cover as simple as possible. It’s okay to have a white cover with a bold red title. (No one else is doing that, so you’ll stand out!)
~ Also on the book cover, emphasize the genre and title, rather than focusing on your name or the publisher.
~ Stay consistent with your cover and layout. Once the first book is completed, it will be easier for your designer to do the next book with the same design. Think assembly line methods.
~ Keep the page count low. If your book is 300 pages, then make a six-book series that’s 50 pages each. (You can say, To be continued…at the end of the first 5 books.)
To print a 300 page book, it will cost you about $7.50 and you will sell for $10.00, making about $2.50 each sale.
In that example, if you sold 100 books, you would make $250.
To print a 50 page book it will cost you about $2.25 and you could sell for $4.00, making $1.50 each book. Remember you will be selling 6 books in that series, so your royalty is $9.00 for the same book that was originally 300 pages.
If you sold 100 books per series, you would make $900.
Staying away from eBooks is probably the best marketing advice anyone can give you. Get back to printing books and give readers exactly what they want.
Finally, let’s be honest. Would you rather admire your book in an iPad, or hold a printed book in your hand?
Need more tips and advice? Sign up for the UP Authors Newsletter! www.upauthors.com
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Ron Knight
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I am really interested in your views:
What is your preference for reading, electronic device or traditional book?
Would you be more likely to buy my book 'Scaling the Dragon's Back' if it were available in paperback?
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